BACKGROUND
The OSN retail transformation was launched to accomplish a single-minded objective:
Enhance customer engagement and experience to drive revenue and trading.
Enhance customer engagement and experience to drive revenue and trading.
The process began with extensive research involving interviews, market visits, customer discussions, surveys across the UAE, KSA and Kuwait. In-depth interactions were held with stakeholders – from sales agents to line managers to the steering committee and customers – existing and prospective.
Analyzing the outcome of the research, we established that for the new evolution in design to be successful, there was a clear need for:
OUTPUT OBJECTIVES
1. EVOLVING THE OSN RETAIL DESIGN & CUSTOMER EXPERIENCE
The design is clean, futuristic, adabtable, flexible and modular, reflecting OSN’s new retail identity
- Visual language representing OSN retail environment & customer journey
2. SHOWCASING THE FULL OSN EXPERIENCE
The concept is designed to provide interactive and tangible experiences
The concept is designed to provide interactive and tangible experiences
- Optimized experience environment for all OSN products
- Multiple devices at one place for OSN Play
- Enjoyable contents & applications
3. FROM POINT OF SALE TO POINT OF EXPERIENCE
Generating high traffic and triggering customer interest & engagement
- Visual attractions & comfort zone
- 360 degree open space access
- Increased customer engagement
- Increased revenue from point of sales
- Greater Accessibility
- Demonstration platform for OSN products
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DESIGN DEVELOPMENT
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SHOWROOM DESIGN & PLANNING
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KIOSK DESIGN
THANK YOU!
